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An innovative cooperation

Byodo Pasta at the Berlin Fashion Week

 

What does pasta have to do with fashion, you might ask? Fashion designer Kilian Kerner is not only a fan of the good taste of Byodo pasta, but is also enthusiastic about our modern packaging design. This led to a very special collaboration: he presented his “Dream Worlds” collection at the Berlin Fashion Week show on January 20, 2021 and our pasta was there too. With a wink, Kilian Kerner picked up on the current zeitgeist in his show and integrated the currently most popular products toilet paper and pasta.

Our Byodo pasta variety into a fashion show was definitely a completely new idea for us. However, we have been enthusiastic about innovative ideas since our company was founded in 1985 and were immediately on fire for this extraordinary cooperation!

The likeable designer presented his fashion, which is worn by international stars such as Kylie Minogue, Karolina Kurkova and German stars such as Veronica Ferres, for the first time at Berlin Fashion Week in 2008. Since then, it has been an integral part of the well-known event, which is being held online for the first time this year. When creating his works of art, he is very keen to use sustainable materials and not to integrate any animal ingredients.

On YouTube you can watch the whole show of the designer Kilian Kerner again.

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