Packaging protects the product from external influences and contributes to guaranteeing the excellent quality of the foodstuff at every step of the chain from the producer to the consumer. At the same time, however, it should aesthetically appealing and practical – which is exactly why we pay so much attention to the packaging of our products.
We strive to choose the very best protection possible for our products, but it also has to satisfy our strict ecological requirements. That sometimes sees us confronted with particular challenges, as each product has its own requirements that we are eager to address. The important aspect for us is always to select packaging sizes which correspond to the wishes of our customers and, for example, allow simple dosing and neat pouring.
We have now decided to use a slender 250 ml tin for our premium oils. Not only does tin offer the advantage of being completely impermeable to light and thus preserving both the oils’ taste and valuable nutrients, it also impresses with the highest recycling quota of all the materials in the recovered substance cycle. It can be reused time and time again. These properties are the perfect embodiment of our principle of protecting high-quality products and their nutrients optimally whilst simultaneously protecting the environment in a sustainable manner.
When it comes to our delicious organic pasta, we don’t just prioritise an appealing look and feel, we also set great store by the increased use of sustainable raw materials. As a result, the packaging comprises considerably less film and a higher share of paper to the previous one. The film is also considerably thinner and lighter. We are proud to report that we are the first company in Germany to employ this kind of innovative product packaging! But we didn’t see that as an invitation to rest on our laurels – instead, we are continually working on reducing the use of film even further to the point where it will be possible to recycle the packaging in its entirety in the future.
Our labels also need to satisfy certain quality requirements. They should not only provide data on nutritional values and ingredients, but also offer information on the unique taste of the product as well as tips on how best to enjoy it.