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You are here: About us | History

History

The Byodo Team
The Byodo Team
Repositioning as a brand for organic fine foods
Repositioning as a brand for organic fine foods
"Organic brand of the year" / "Medal of Environment"
"Organic brand of the year" / "Medal of environment"

2011:

  • Byodo Naturkost GmbH
    Number of products:
    Brand Byodo - 124 products
    Byodo CateringLine – 52 products
    Commodity business – 12 products
    Number of employees: 38 colleagues
  • Participation in BioFach India

2010:

  • Repositioning as a brand for organic fine foods
    Implementation of the new design/brand appearance in order to increase brand awareness.
    A consistent umbrella brand is created.
  • Organizing "cooking workshops"
  • Installation of a consumer sensory panel

2009:

  • Awards for Sustainability, Innovative Strength and Consistent Brand Management

         -   "Medal of Environment" by "BUND" (Association for Environment and
             Conservation)

         -   "Honorary Certificate" by "Umweltpakt Bayern" (Bavarian 
             Environmental Organization)

         -   "Architectouren" by Bavarian Chamber of Architects

         -   "Bronze Medal" for "Organic Brand of the Year 2009"

Byodo’s new company building, move: Autumn 2008
Byodo’s new company building, move: Autumn 2008
Lemon Balsamico / Dr. Karin Huber (quality management) / organic gourmet cook Konrad Geiger
Lemon Balsamico / Dr. Karin Huber (quality management) / organic gourmet cook Konrad Geiger

2008:

  • Relocated to new Byodo company building. New engery concept works completely without fossil fuels.
  • 10-year anniversary for two Byodo employees


2006:

  • New products: "Fig Mustard" & "Lemon Balsamico" – innovative, unique, successful
  • First Byodo advertisement in "Der Feinschmecker" magazine
  • Recipe development in cooperation with celebrity chef Konrad Geiger

2005:

  • Since 2005 regular participation in the "DLG-Contest".
    From that time on Byodo has been winning several DLG-Gold Medals
  • Dr. Karin Huber takes over the Quality Management department.
    She is additionally trained as an expert for sensory organic products.
    •  
Construction of the new company building
Construction of the new company building
Susanne Groer, Sales Representative CateringLine / first Byodo website
Susanne Groer, Sales Representative CateringLine / first Byodo website

2003:

  • First fully employed sales representative to assist customer service:
    Horst Friedrich

2001:

  • Participation in BioFach Japan

    • Foundation of the brand Byodo CateringLine
      Byodo is one of the first to develop and market organic products specifically for large-scale consumers – in 100% organic quality.
    • Susanne Groer takes over the management of the CateringLine department

1998:

    • Relocation to Mühldorf am Inn and construction of the first own company building
    • Byodo pasta awarded by "Der Feinschmecker" magazine
    • Byodo goes online – the first homepage
    • Exhibition at the "Grüne Woche" (Green Fair) in Berlin
    • Foundation of the sister company "Ökostern" for the support of private label clients

Byodo advertisements
Byodo advertisements
Andrea Sonnberger & Michael Moßbacher
Andrea Sonnberger & Michael Moßbacher

1995:

  • Intensified promotion and start of the first big advertising campaign in "Schrot und Korn" and "BioHandel" magazine. Furthermore the brand Byodo was presented on green fairs and exhibitions.

1994:

  • Andrea Sonnberger joins Byodo Naturkost GmbH
    Since then Andrea Sonnberger and Michael Moßbacher have directed and guided the company both as owners and managing directors.

1993:

  • Termination of the wholesale trade in order to focus on the development of the Byodo brand
First Byodo products
First Byodo products
Team photo with Byodo’s van
Team photo with Byodo’s van

1992:

  • First big bag product:
    Medium Hot Mustard in 5 kg jar/bucket
  • Implementation of the EU ECO-regulations:
    control agency responsible for Byodo: QC&1

1988:

  • First cooperation with permanent manufacturers. Important product groups are launched: rice cakes, mustard, vinegar, oil. The first range of products by the premium brand Byodo: sweet mustard, cider vinegar (filtered), rice cakes with and without salt, pumkin seed oil
  • Start of our association work with Bioland and BNN (Federal Association for Natural and Organic Food)

1987:

  • Start of another business line: "Naturkost-Großhandel-Vertrieb" (Organic food - wholesale & distribution)
    Termination of in-house production as regards Tofu and Tempeh; distribution of organic products under the brand name "Byodo" as well as an expanded product range for wholesalers within Germany.

Tofu and tempeh labels / Byodo’s first doorplate
Tofu and tempeh labels / Byodo’s first doorplate

1986:

  • Start of the business line "Commodity Trade"
    Import and distribution of organic raw materials, such as soya, mung beans, millet, sesame, pumkin and sunflower seeds.

1985:

  • Foundation of Byodo Naturkost GmbH
    Founder: Michael Mossbacher, Hermann Konrad, Harry Whitfort
    Byodo was one of the first companies in Europe to produce fresh tofu and tempeh - even then in 100 % organic quality.